What is Digital Marketing, why it's important, How To Start with Google?

Do You Know?

The time you blink your eyes, at that time millions of people have shopped online.

Yes that’s true

every one second, millions of people are shopping  Online.

Alpin to Airplane everything is sold online.

And this became possible only due to digital marketing.

What is Digital Marketing?

Digital marketing made-up of two words that are very technical to speak.
1st is Digital – which means Technology and 2nd is Marketing – means Promotion. That means Promotion using Technology.
But This has been happening from the last 100 years, what is new in this?
Yes, This has been in use for the last 100 years, the world’s the first radio was invented in the year 1896, This had started at that time, but why did Digital marketing become so much trend in today’s time.
The answer is, everyone has a mobile phone today, and the number of mobile phone users is Constantly increasing.
In the present time, This is an Easy & Fast way to Promote Business, Services, and products.
Radio, Television, Computer and now Mobile Phones that are all perfect examples of Digital Marketing but in all options only mobile phones are very reliable and Powerful.

Why Digital Marketing is Important?

The Importance of Digital Marketing is clear with a single line of words” The number of people who go online every day is still increasing”

this is a fact, “constant” internet usage among adults increased by 5% in just the last five years, according to the latest research

Over time everything is changing, whether we talk about nature or human being, it has become necessary to live a very fast lifestyle, in the same way, people do not have enough time to watch the news on television or read the newspaper, because now people see web series and news on their mobile phones, that’s why digital marketing is playing a very important role, all kinds of promotional campaigns.

Before Digital Marketing?

Starting digital marketing is very important because it is the basis of the whole Digital marketing process, Create your online store on every one platform like-Google, Facebook, Twitter, LinkedIn, Play Store This type of platform is market, and your website, App & Page is online-store, by using your online-store you can sell your products.

What is digital marketing analysis by working woman

Types Of Digital Marketing

  1. Local SEO.
  2. SEO.
  3. Social Media Marketing.
  4. Push Notification Service.
  5. Content Writing.
  6. PPC (Pay Per Click).
  7. Data Scrap (Extract).
  8. E-Mail Marketing.
  9. SMS Marketing.
  10. Automated Marketing.
  11. Mobile Application.
  12. Online Public Relations.
  13. Useful Google Service & Tools.
  14. Use Site & Extention.

Free Digital Marketing with Google

Free Digital Marketing can be helpful for Micro & Small Businesses.

By using Google’s Free Products and Service start your free digital marketing campaign, just like you are doing social media posts on your own social media accounts.

Create Google My Business Account

Google My Business is Local Listing for your business or services and this is a super-fast way to promote your shop, products & services, it’s totally free-of-cost

The best part of google my business, whenever customers search online for any kind of product & services Google will show GMB LISTING and its location base result customers will get listing of the nearby shop then after customers can directly contact with the shop owner with mobile number.

How To Create Google My Business Account Step By Step, watch this YouTube Video. 

0.1 DIGITAL MARKETING

Google Sites

Google sites are completely free, you can design this website from your mobile too, most important is to get online traffic, in this also Google sites are mastered because the domain of Google sites is provided by Google only. This domain is high authority, which directly affects the ranking of the website and this website gets ranked very quickly on Google search engine.

The biggest reason for bringing Google Sites to the market is that websites for all types of business, whether the business is doing very small level of work or is working very large scale.

Anyone can easily design Google sites, it is as easy as publishing posts on Facebook.

0.2 DIGITAL MARKETING

Local SEO (Local Search Engine Optimization)

Digital Marketing with Google

Local SEO Means Search Engine Optimization for Local Business or Services, Google My Business Is Perfect Example for Local Seo,

In Other words Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
People search for local businesses using Google,

1.0 DIGITAL MARKETING

SEO ( Search Engine Optimization )

Search engine optimization means that the website or webpage has to be molded in such a way that the website ranks at the top of the search engine.

Search engine optimization is very important for the website because only the search engine optimization can make the website accessible to the right users or customers.

Search engine optimization is a very big concept, which requires a lot of experts who are perfect in their fieldwork. In which the most important things have to be kept in mind
1st. keyword research
2nd.The competitor has to be analyzed.
3rd. Business Model & Strategy
4th. Investment & Fund for Marketing

To understand search engine optimization in simple language, it can be divided into two parts.
On Page SEO
Off Page SEO

On Page SEO ( SEARCH ENGINE OPTIMIZATION )

On Page SEO means search engine optimization performed on a webpage, search engine crawlers that crawl a webpage are known as bots or robots.

There are many tools available in the market for On Page SEO, most of these tools are paid, these tools also do the same work that search engines do, they are also robots that crawl the webpage. All these tools prepare their data, Right data is from 60% to 90%

Currently We have a free tool for On Page SEO that can be 80% trustful.

The name of this tool is Ubersuggest and this tool was launched in the market by neil patel, which is the best digital marketer in the world.

Keyword Research

Keyword Research is as important as search engine optimization

Keyword Research means doing research on keywords so that maximum web-traffic and good web-traffic can be brought from the right keywords.Visit for Keyword Research
https://neilpatel.com/ubersuggest/

Search Volume means how many searches for a particular keyword in a month.

SEO DIFFICULTY means how difficult it can be to get website RANK on a single keyword. Where is more than 50 is very difficult and less than 20 is very easy to perform on keyword.

1.1 DIGITAL MARKETING

Use Keyword On-Page

Finally, the use of keyword on the web page feels, like word by mouth of film director CAMERA, LIGHT & ACTION.

Use Focus Keyword in Snippet like, Page Title, Page Url (Permalink) & Page Description.
Focus Keyword Should Appears in the first 10% of page content.
Keyword Should Mention in Subheading(s) like H2, H3, H4, etc..
Keyword Density should 2% on-page content.
Page content must contain at least one external link.
Page content must contain at least one internal link.
It is recommended to add the focus keyword in the alt attributes one or more images. 

1.2 DIGITAL MARKETING

Off Page SEO ( SEARCH ENGINE OPTIMIZATION )

Off-page SEO aims to bring web-traffic to the website through backlinks.

There are two types of backlinks,
Do Follow Backlink & No Follow Backlink

Off-page SEO means bringing traffic to the website that requires linking to other websites, ie which another website should permalink on their webpage to your website link so that the robots of the search engine come to your website more often. And your website ranking may be good.

1.3 DIGITAL MARKETING

Do-Follow Backlink

Do Follow Backlink – If a website is referring with authority on any other website in its content, it is called Do Follow Backlink.

For example- I have a news website, and I publish weather news on my website and I give the source of this news to https://weather.com/.

Meaning that I am giving authority from my website that anyone who wants to visit weather.com can see the weather.

No-Follow Backlink

No-Follow Backlink means that A website has a link to B website but A website is not authorizing that link to visit B website

For example: – In the place of comments of any post, you type a link to your website. It will calculate a backlink but no -follow backlinks.

1.4 DIGITAL MARKETING

Social Media Marketing.

World’s 90% of internet users are using social media platforms on a daily basis, it makes sense for the right way of marketing to promote business.

Social Media Marketing is a way to Promote Your Business, Service & Products by Using Social Media Accounts Like-Facebook, Instagram, Twitter & LinkedIn.

Create Business Page on All Social Media Platforms to Share Your Business Idea, Information, Product Images, Daily Offers Updates & Try To Engaged your audience 

Social Media Can be Free and it can be paid service also.
at the end of we are working for More Traffic, More Trust, More Branding, More Business

Here are some most popular Social Media platforms.

Facebook.
Twitter.
LinkedIn.
Instagram.
Snapchat.
Pinterest.

 

2.0 DIGITAL MARKETING

Push Notification Service.

Check your mobile, You definitely get some notification on your mobile phone.

it may be from your Gmail, it may be from google pay app, it may be from the Facebook app.

On an average of a mobile phone, every mobile getting 50 to 200 push notifications on 24 hours duration, mostly related to marketing.

Push Notification Service available in the market free of cost, but it’s some technical process to integrate push notification service in application or website. but thousands of youtube videos available on the internet related Push Notifications services.

One Signal is a well-known name & brand in market for push notification service, it can be easily integrated on website or application.

The Best part of one signal, it will show you the real-time reports on neat & clean dashboard

3.0 DIGITAL MARKETING

Content Writing.

The term refers to the creation and promotion of content assets aimed at generating brand awareness, traffic growth, lead generation and customers.

Blog posts: Writing and publishing articles on company blogs helps you showcase your industry expertise and generate organic search traffic for your business. This ultimately gives you more opportunities to lead a website visitor to your sales team.

E-Books and White Wallpapers: E-books, white wallpapers and similar long-form content help to drive website visitors. It allows you to interact — providing content for a reader’s contact information, generating leads for your company, and moving people through the manufacturers’ journey.

 

 Infographics: at times, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors imagine a concept that you want to help them learn.

Content Writing: – To provide complete information on any topic, content writing is very good for people who were very fast in writing from school time and always kept their home work complete.

Truly speaking, there are only 10% students who are good in school education, in the same way not everyone can do content writing very well.

My advice would be that if you are already doing content writing then do it only, otherwise hire a professional because it will take long time to understand

4.0 Digital Marketing

PPC (Pay Per Click)

PPC is the process of Paid Advertising. in this process Advertiser paying the charges only per click, In other words advertiser getting leads or web-traffic on paid service.

PPC is available in all major online web portals in today’s time, from Amazon to twitter.

The Best example for PPC is Google Ads, which shows paid aids before Organic Result in its SERP (Search Engine Result Page).

PPC is available on all search engines in the world including Google, Yahoo, BING, M.S.N,

After the search engine, PPC is also available on the online shopping site, using which the seller shows their listing in the result top.

Social Media Platforms also providing PPC Advertising campaign, Advertiser can show their videos ads on social media platforms like Facebook or youtube.

5.0 Digital Marketing

CPC (COST PER CLICK)

CPC means there is a click cost, which is not fixed, it keeps happening more or less. It depends on the advertiser, advertisement and keyword.

5.1 Digital Marketing

CPM (COST PER MILE)

Cost Per Thousand Impressions or Cost per mille (CPM), In this process advertiser is paying the cost per one thousand Impression on SERP (SEARCH ENGINE RESULT PAGE).

5.2 Digital Marketing

Data Scrap (Extract)

Data Scraping or Data Mining is a process used to extract the data from website, Data Scraping is needed for online marketing.

example-: If you Looking for Email Marketing, you need to collect the data of emails, For Data of Emails, You Can scrap the data online by using Classified Ad Sites or Yellow Page Directory.

Today in the market thousands of agencies ready sell the Customer’s data, But they are charging a very high amount. So You Can Save Your Money By Scrap The Data Online.

Here Are Some Techniques, Tricks, Browser Extension & Software Available for Data Scrap.

6.0 Digital Marketing

DATA MINER

Scrape data from any website and import it into Microsoft Excel or Google spreadsheets. Works on Zoominfo, Zillow, Yellow Pages, Yelp and more.

Data Miner is Google  Extension for Data Scraping with this extension can be scrap data from any website or webpage.

6.1 Digital Marketing

Parsehub

ParseHub | Free web scraping – The most powerful web scraper

www.parsehub.com
ParseHub is a free web scraping tool. Turn any site into a spreadsheet or API. As easy as clicking on the data you want to extract.

6.2 Digital Marketing

E-Mail Marketing

Email marketing is the act of sending a business mails, usually using email for promotion, lead generation, branding, and awareness purposes. All types of emails that are sent to the subscriber as advertisements, will be part of email marketing. This includes sending emails, requesting merchandise, or using email to make sales or donations. this marketing Strategie is very old & Valuable For Digital Marketing if we are talking about digital marketing so without the email marketing concept not be completed.

7.0 Digital Marketing

Mailchimp

Mailchimp is a super site for email marketing purposes, Mailchimp offering features according to email marketing.
Mailchimp is a free tool with a simple & easy interface, dashboard panel.
No need for any technical knowledge to create an account & set-up an e-mail marketing campaign.

7.1 Digital Marketing

S M S Marketing (short message service).

S M S (short message service) Marketing is 5% part of the Digital Marketing Campaign, even the year 2012 to 2018 SMS Marketing Covered 30% share of online marketing campaigns for business growth because that time smartphones were not part of a middle-class family.
Today Thousands of company available who are providing SMS Marketing services at very cheapest price with delivery reports.

Type of SMS

Promotion- Promotinal SMS Means The purpose of which is to send any type of advertisement, product offer, or branding via SMS.

Transactional sms – Transactional SMS mostly used by Banking sector for verification purpose, the SMS sent by Transactional Server Known as OTP (One Time Password), Transactional SMS Can be sent to All types of Mobile Number Like DND OR NON-DND. 

8.0 Digital Marketing

Voice SMS (Voice Message Marketing)

Everyone is aware of text messages, but voice SMS has also become popular for the last 2 to 3 years, especially at the time of election, all political parties in India use Voice SMS in their campaign.

Voice SMS is slightly more expensive than text messages,

8.1 Digital Marketing

Automated Marketing

Automated Marketing 🙂 Automated Email Campaign is the Best Example of Automated Marketing, Auto-post for Facebook business page, Auto Push Notification By Mobile Apps Store (Android & iOS).

These All Are part of the Automated Marketing Campaign.

Today’s 90% Marketing Service Provider Company, Giving Feature of Schedule Campaign Time.

From Search Engine Ads to SMS Blast, All are providing Automated Campaign Option in their Dashboard Panel because they are known very well about automated marketing, this is Why very important.

9.0 Digital Marketing

Imagine you are selling a personal fitness plan package for thousands of people, go to your website with different levels, unfortunately, 98% of those visitors will not be ready or ready to buy right away, so you will be able to. How to catch their interest, Let me show you how it works.
When someone visits your site, you offer them a free download of your top ten in the morning exercise route, all you have to do is provide your email address and some other personal information, and this is it You have only captured so far or once generated a new lead.

You generate a lead and they match your specific situations, they are added to a personal email drip campaign designed to slowly heat them from the cold, which few people in your business. By selling which is ready for sale.

How you can set it up the day after you download your exercise routine workflow, use an email automatically with your killer in a ten-minute video two days later, this is your top ten healthy fitness list.

9.1 Digital Marketing

Free Automation Email Campaign

MailChimp FREE Email Marketing Tutorial with Automation, A/B Test, eCommerce Features etc.

In this Tutroial I will cover both Basic & Advanced Features of MailChimp like..

* Automated Campaigns

* A/B Testing of Campaigns

* eCommerce related Features

* Automatically Welcoming new Subscribers.

* Send Thank You / Coupon Code to first Time Buyers – Automatically

* Scheduled Campaigns

* Reading eMail Marketing Campaigns Analytics

* Abandoned Cart Follow Up

* Creating Newsletter Forms, PopUps and Smart Bar

* And Many more things. And Everything is Absolutely FREE!

9.2 Digital Marketing

Mobile Application

An Effective Mobile Marketing approach includes more than just optimizing, your website to work well on mobile devices more and more businesses are also investing in mobile applications to engage with customers on the go but what purpose to mobile apps serve and how do you know if creating one can benefit your business we’ll discuss what makes mobile apps different from mobile websites, the benefits of mobile apps and how to determine whether a mobile app is right for you your mobile website is pretty much a simpler version of your main site mobile-friendly sites offer Most of the same things as your main site but are just built to work well on smaller screens visitors access your mobile site on a mobile web browser just as they would a full-size computer browser mobile apps On the other hand are applications that can be downloaded and installed onto a mobile the apps typically provide a specific function that’s not as easily accomplished on a web browser they’re often integrated with common smartphone features like the camera or GPS there are so many ways that your apps can directly benefit your business.

10.0 Digital Marketing

Let’s look at some examples, Imagine you own an independent cinema and you’ve decided to create an app to help drive ticket sales one of the main benefits of apps is that you can send messages to people’s mobiles even when they’re not using the app these are called push notifications you could use them to send your customers, points for every film they see at your cinema and for popcorn purchased at the counter simplified checkout on your app could allow customers to purchase film tickets in just a few clicks and then your app could use their Mobile’s GPS to share directions to the cinema with so many possibilities for your business you may decide to develop your own app so how do you start well it helps to think about your business goals and what you would like your visitors to accomplish on a mobile perhaps, next step towards online success so let’s sum up a mobile app can complement your mobile website helping your customers achieve specific and useful goals an app for your business can help increase customer loyalty you can actively communicate with customers and help them make purchases easier on their mobile devices can’t wait to get started well you’ve got a couple of options here you can find a professional app developer.

10.1 Digital Marketing

Android

Android is Operating System, Released By Google & Open Handset Alliance in 23rd September 2008,

Android Inc. was founded in Palo Alto, California in October 2003 by Andro Rubin, Rich Miner, Nick Sears, and Chris White.

Rubin describes the Android project as having tremendous potential to develop smart mobile devices that know more about its owner’s location and preferences.

The company’s initial intentions were to develop an advanced operating system for the digital camera, and in April 2004 the basis for its pitch to investors.

The company then decided that the market for cameras was not enough for its goals, and five months later it turned its efforts around and was offering Android as a handset operating system that would compete with Symbian and Microsoft Windows Mobile.

11.0 Digital Marketing

Android features
Android is a powerful operating system that competes with the Apple 4GS and supports great features. Some of them are listed below –

Serial number. Feature and Description
1 Beautiful UI

Android
The Operating System of android provides easy to use User Interface.

2 Connectivity
Android is developed for all types of technology connectivity with GSM / EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, LTE, NFC, and WiMAX.

3 Storage

SQLite is an open-source SQL database that stores the database as a text file on the device.

4 Media support

H.263, H.264, MPEG-4 SP, AMR, AMR-WB, AAC, HE-AAC, AAC 5.1, MP3, MIDI, Ogg Vorbis, WAV, JPEG, PNG, GIF, and GMP.

5 Messaging
SMS ( Short Message Service ) and MMS ( Movie Message Service )

6 Web browser

Is based on the open-source WebKit layout engine, coupled with Chrome’s V8 JavaScript engine supporting HTML-CSS and CSS3.

7 Multi-touch

Android has native support for multi-touch which was initially made available in handsets like HTC Hero.

8 Multi-tasking

The user can move from one task to another and different applications can run simultaneously at the same time.

9 Resizable widgets

Widgets are reusable, so users can expand them to show more content or shrink them to save space.

10 Multi-language

Supports single direction and bi-directional text.

11 GCM

Google Cloud Messaging (GCM) is a service that allows developers to send short message data to their users on Android devices without the need for a proprietary sync solution.

12 Wi-Fi Direct

A Technology that searches and pairs apps directly over a high-bandwidth peer-to-peer connection.

13 Android Beam

A popular NFC-based technology that lets users instantly touch and share two NFC-enabled phones simultaneously.

11.1 Digital Marketing

APK (Android Platform Kit)

APK is the file format used by Android OS.
The APK file is a package that includes the installation of a mobile application.

When we are finished developing our app and want to make it public for our users, we compile the project and pack it into an APK file, which includes all the assets, resources, manifest files, certificates of that program, And can be installed on Android OS.

11.2 Digital Marketing

Google Play Console

Google Play Console: A platform for an Android App Developer.
Developers can publish applications on Google Play Store by using Play Console Account.
Google Play Console is Paid Service with One-time Payment, The Cost of license is 25 USD (United States Dollar ), it’s mean not any kind of yearly charges or maintenance charges.

11.3 Digital Marketing

Online Public Relation

What is Online Public Relation, is it a press release, is its branding is it SEO is it link building, starts with a press release develops into fostering relationships with media contacts and securing placements, and publications.
Online public relations is similar to a well-written press release at its core, but in this case, the press release is optimized for the keywords,
Relevant to your business, it is important to choose the delivery service for your release a properly distributed release allows you to reach both journalists and consumers.
Public Relations is a strategic communication process that builds mutually beneficial relationships between an organization and its public.
Community relations specialists are responsible for implementing community outreach programs that positively promote the organization’s image.

12.0 Digital Marketing

Online Public Relation is all about the Community, for decades many public relations, practitioners seeking to influence their target audiences have primarily focused on building relationships with journalists at newspapers, magazines, TeleVision, and radio but the online media world’s diverse networked and above all community nature requires a different approach to achieve Influence.

You need to get involved in this world, through listening being accepted by the community, on their terms providing relevant and quality content engaging people in conversations and building relationships to think of it like being a guest at a party where you don’t know many people at first, you wander around listening to conversations and eventually, you find people talking about something relevant to you, at this point you might be tempted to pitch in with a story comment or perspective of your own, but you remember that first impressions count before you talk about your latest achievement.

12.1 Digital Marketing

Useful Google Service & Tools

Google Analytics

Google Analytics is employed to trace web site activity like session period, pages per session, bounce rate, with people mistreatment the location, at the side of data regarding the supply of traffic.

Goals will embrace sales, lead generation, viewing a particular page, or downloading a selected file.

The approach of Google Analytics is for the casual user to indicate higher-level, dashboard-type knowledge, and additional in-depth knowledge during a report set.

Google Analytics analysis will determine poorly playacting pages, like funnel visualization, wherever guests came from referrers, however long they stayed on the web site, and their geographic location.

It conjointly provides additional advanced options as well as a custom traveler phase.

Transactions, revenue, and different numerous commerce-related metrics of the location seem in e-commerce reports.

On September 29, 2011, Google Analytics launched period analytics, permitting users to get data regarding current guests to the location.

A user will have up to one hundred web site profiles.

It is restricted to web sites wherever there square measure over five million page views of traffic per month (about a pair of pages per second) as long because the site is

Google Analytics includes Google web site Optimizer as Google Analytics Content Experiments.

Google Analytics cohort analysis helps in understanding the behavior of part teams of users added to your user population.

It is useful for marketers and analysts for the productive implementation of promoting strategy.

13.0 Digital Marketing

search console digital marketing

Google Search Console

Google Search Console is an internet service by Google that permits webmasters to examine compartmentalization standing and optimize the visibility of their websites.

The Year 2015, the service referred to as Google Webmaster Tools.
In Gregorian calendar month 2018, Google introduced a replacement version of the search console, with changes to the program. In September of 2019, previous Search Console reports, as well as the house and dashboard pages, were removed.

14.0 Digital Marketing

Page Speed Insights

Google Page Speed is a tool by Google Inc, designed to help a website’s performance optimizations.
Introduced at Developer Conference in 2010.
There is four main component of Page Speed family tools: Page Speed Module, also known as mod page speed, Page Speed Insights, Page Speed Service, and Page Speed Chrome Dev Tools extension.
All of these component Built to identify faults in a website’s compliance with Google’s Web Performance Best Practices, as well as automate the adjustment process.

15.0 Digital Marketing

Google Trends

Google Trends for Marketing and Keyword Research
Since search on Google is done by typing keywords, in the Google search bar, Google Trends revolves around keywords. Google Trends shows the popularity of keywords and what is trending on Google and helps you understand how it changes over time.

16.0  Digital Marketing

Google Alerts

Google Alert is a content change search and information service, introduced by the search engine company Google. The service sends emails to the user when they receive new results – such as web pages, newspaper articles, blogs, or scientific research – that match the user’s term

17.0 Digital Marketing

Useful Site & Extention

SEO Quake

SEOquake is a free plugin that provides you with the main SEO metrics as well as other useful tools like SEO audit and many more.
SEOquake allows you to:

★ Review all major metrics in one heartbeat
★ Perform in-depth analysis of SERPs and export results in CSV format
★ immediate keyword difficulty estimate
★ Set parameters for search queries
★ Run a full SEO audit of a webpage for mobile compatibility
★ Check your social stats for Facebook and Google+
★ Use a wide range of default parameters or create a custom set
★ Get full report for internal / external links
★ Determine the density of a keyword and configure a stop-word list
★ Compare URL / Domain

18.0 Digital Marketing

Grammarly

Grammar is an American multinational technology company that develops a digital writing tool using artificial intelligence and natural language processing.
Through machine learning and deep learning algorithms, grammar products offer grammar checking, spelling check, and plagiarism detection services, as well as tips on writing, clarity, vocabulary, delivery style, and tone.

The software was first released in July 2009 in Kyiv, Ukraine. Grammar is headquartered in San Francisco and has offices in Kyiv, New York City, and Vancouver.

19.0 Digital Marketing

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